Abstract
The purpose of this study was to identify the factors that influenced the University Reputation by AIC. This is a new point having the difference with previous researches in other countries. Survey data was collected from 1538 respondents living in HCM City, Vietnam. The research model was proposed from the studies of University Reputation. The reliability and validity of the scale were evaluated by Cronbach's Alpha, Average Variance Extracted (Pvc) and Composite Reliability (Pc). The model selection of AIC showed that University Reputation was impacted by the six components of the University Reputation included: social contributions (SCN), environments (EN), leadership (LE), funding (FU), research and development (RD), and students guidance (SG).
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