Abstract
The article focuses on the issues of promoting social dialogue in society through the media. The main characteristics and particularities of the social dialogue in the context of the democratization processes of the society are revealed, the conditions and the effects of the debate in the media of the essential problems of the social life are discussed. The premises for launching the social dialogue and the issues of managing discussions in the public space are examined. The role and potential of the media in stimulating and managing social dialogue is highlighted.
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