Abstract
The article substantiates the methodology of studying the process of reflecting the visual and figurative characteristics of the cultural environment in the architectural heritage. The essence of the image, its content characteristics and functions as a methodological construct are determined. The character of the perception of urban space by residents is indicated. The directions of development and growth potential of the architectural environment of the city of Tobolsk are identified. The methodological features of the analysis of the figurative characteristics of the state of architectural heritage are given, according to the vectors and resource points of development. The method of applying criteria for distinguishing images of architectural heritage is disclosed and used.
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