The realistic dilemma and path choice of cultural and creative development on college campus

Abstract

Campus cultural and creative products are not only an important carrier of campus culture and image communication, but also carry out the connotation of campus culture communication with other universities and cities. A small number of well-known colleges and universities can bring their own Intellectual Property (IP) because of their popularity. As for ordinary schools how to enhance the “cultural output” and commercialization by virtue of their own cultural and creative products is an urgent problem. The successful practice of IP commercialization in Forbidden City can provide useful reference. The study innovatively puts forward the idea of “new cultural creation” to empower traditional cultural creation, focusing on the core of cultural and creative IP construction, improving the cycle of cultural creation product chain to stimulate the endogenous power; schools to provide strong basic support; relying on the regional cultural industry to promote the development of cultural creation in colleges and universities is a very good path to choose. choice.