THE RATIO OF ELECTION CAMPAIGNING TO POLITICAL AND SOCIAL ADVERTISING

Abstract

Purpose. The purpose of this paper is to investigate the relationship between election campaigning and political and social advertising, namely to define the criteria for the separation of political advertising and election campaigning, to improve the definition of political and social advertising, and so on. Methodology. The methodology involves a comprehensive analysis and generalization of available scientific and theoretical material and the formulation of relevant conclusions and recommendations. During the research the following methods of scientific knowledge were used: terminological, logical-semantic, functional, system-structural, logical-normative. Results. In the course of the research, the criteria for demarcation of political advertising and election campaigning were determined, the definition of political and social advertising was improved, the amendments to the Law on Advertising on political and social advertising were proposed, the features of the distribution of political advertising during the election campaign were defined in the Law of Ukraine; definition in the Law of Ukraine "On Advertising" of the mechanism of payment for political advertising, which should have features in comparison with commercial, as well as in the period of election campaigning. Originality. The study found that the ratio of election campaigning to political and social advertising requires significant improvements in their use and legislative regulation. Electoral law scientists are working to improve these shortcomings. Practical significance. The results of the research can be used in legislation and law-enforcement activities.