The rainbow sign: climate change and corporate reputation

Abstract

PurposeThis paper aims to highlight the increasing importance corporate responses to climate change will play in corporate reputation.Design/methodology/approachReview of the relevant secondary literatureFindingsCompanies that develop active responses to climate change will see positive impact on their corporate reputation.Research limitations/implicationsThe review of the secondary literature is not comprehensive and subject to the author’s qualitative interpretation of it.Practical implicationsCompanies that follow the recommendations will see a benefit in stakeholder appreciation.Social implicationsThe more companies embrace a proactive stance on climate change, the more likely society is to meet the 2 per cent goal.Originality/valueTo the best of the author’s knowledge, this is the first treatment of climate change from the perspective of corporate reputation.