The Quiet Crusade: Moody Bible Institute's Outreach to Public Schools and the Mainstrearning of Appalachia, 1921–66

Abstract

In 1921, William Norton of the Moody Bible Institute of Chicago pushed, pulled, and dragged his Model T along the back roads of the southern Appalachians. He visited churches, schools, and private homes, talking with anyone and everyone he could find. His question was always the same: “Do you have enough Bibles?” The answers he received shocked him. As far as Norton could tell, many of the “mountaineers” were nominally Christian, but they had often never seen a Bible, much less read one of their own. As the head of the Moody Bible Institute's Bible Institute Colportage Association, he immediately put together a plan. “To reach these people quickly,” he wrote in his report, “I am convinced that it can be done most efficiently … through the public schools.… A great majority of the teachers are ready to cooperate.”