Abstract
In order to be able to deal successfully with the challenges of increased competition tourism enterprises have to take measures to acquire adequate labour resources and to maintain a sustainable competitive advantage based on these resources. The aim of the paper is to create a conceptual model explaining relations between the quality of work life and competitive potential in the tourism industry. It is argued that the quality of work life, which is measured as a discrepancy between expectations towards work and its perceptions, is affected by individual and organisational factors, whilst its influence on competitive potential is moderated by individual characteristics and local labour market conditions. (original abstract)
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