The Pubs оf Yerevan аs Spaces оf Post-Soviet Transformation

Abstract

The article describes a study conducted in Yerevan (Armenia) of pubs as a specific urban space formed in the post-Soviet period. The aim of the study was to identify the codes of the post-Soviet transformation. Narrative interviews with pub founders were analyzed using Greimas's narrative semiotic analysis combined with Lefebvre's theory of space production. The results of the study showed that ideological transformations such as the movement from socialism to capitalism and from conservatism to liberalism were reflected in the way the owners conceived and designed the pub space.