The psychological decision-making process model of non-commuting travel mode choice under parking constraints

Abstract

In order to understand the psychological factors that influence car owners’ travel mode selection under parking constraint during non-commuting, a corresponding psychological decision-making process model is established with reference to the stage model of self-regulated behavioral change (SSBC). Partial least squares structural equation model (PLS-SEM) is applied to verify and analyze the model with empirical data. According to the purpose of non-commuting and the degree of dependence on private cars, comparative analyses are made in eight cases. The research results show that SSBC is applicable in the study of non-commuting behavior under parking constraints. The choice of non-commuting mode is influenced by psychological factors such as awareness of consequences, responsibility attribution, personal norms, social norms, perceived behavior control, behavior attitudes, parking supply strategy perception, action plan and coping plan. The psychological decision-making process can be divided into four stages, and the implementation intention, behavioral intention and goal intention are important psychological variables to promote the phase transition. Various psychological factors have different degrees of influence on the behavior decisions of people with different degrees of dependence on private cars under different non-commuting travel purposes (business, medical, shopping and entertainment). According to the analysis results, the paper puts forward some suggestions for parking supply optimization and travel behavior guidance.