Abstract
The Indonesia government’s pledge on moderation climate change and greenhouse gas decline will affect the development of energy and transportation. However, shifting to these new green products is naturally problematic. Recognizing the prospective customer is even more challenging if there is no prediction base. This study is concentrated on discerning the inclinations to forecast the potential consumers by applying Schwartz’s Portrait Value Questionnaire (PVQ), mediated with three established groups, namely: the (1) LOHAS (Lifestyle of Health and Sustainability); (2) traditionalists and (3) career-oriented. By referring to five diffusions of an innovation model, the adopters who are prospectively using the green aviation are assessed. The negative path to technology enthusiast and visionaries denote no market. However, if these two niches are found, they will become the focal point for segmenting the market. The relationship among the constructs is assessed using structural equation modeling on 178 samples that are residing in main cities of Indonesia.
Highlights
At the 2009 G20 summit, the Indonesian president promised a voluntary target of a 26% decrease in greenhouse gas (GHG) emissions, below the business-as-usual level, by 2020, based on unilateral actions, and a further reduction of up to 41% below business-as-usual, if sufficient international back up would be available to the government
The result that was presented indicated all of the loading factors, which was above 0.50, and confirmed that each construct belonged to the respective variable
Since this study argued that the Indonesian markets for renewable energy and green aviation transport were going to expand beyond the technology enthusiast or visionaries stages of diffusion, the paths recommended were security → career-oriented → technology enthusiast, and tradition → traditionalist → visionaries, as each path generated the highest total effect of 10.85% and 11.90%, respectively
Summary
At the 2009 G20 summit, the Indonesian president promised a voluntary target of a 26% decrease in greenhouse gas (GHG) emissions, below the business-as-usual level, by 2020, based on unilateral actions, and a further reduction of up to 41% below business-as-usual, if sufficient international back up would be available to the government. This corresponds to Indonesia’s commitment with The United Nations Framework Convention on Climate Change (UNFCCC), which is to be achieved through seven mitigation actions, namely: (1) sustainable peat land management; (2) reducing the rate of deforestation and land degradation; (3) developing carbon sequestration projects in forestry and agriculture; (4) promoting energy efficiency; (5) developing alternative and renewable energy sources; (6) reducing solid and liquid waste; and (7) shifting to low-emission transportation modes. The advancement, has been sluggish, even though enormous financial support has been provided
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