Abstract
Recently, more importance has been attached to consumers’ emotional feelings in the course of product design. Designers must convey positive emotions, such as surprise and affection, to consumers through their designs. For this purpose, image boards have been frequently used in design to position product emotional feeling and arouse design ideas. A large number of pictures are often needed for constructing an image board. However, it is time-consuming and labor-intensive to find appropriate pictures and the pictures that are finally collected may not reflect the expected image of consumers. Therefore, this study aims to take Lifestyles of Health and Sustainability (LOHAS) as an example to build a user-driven database for image boards. In this research, 16 LOHAS representatives were identified and recruited by using a lifestyle questionnaire to collect, and then screen out 50 proposed pictures relevant to the image of LOHAS. Since image boards are usually used by designers, in order to include their ideas, another 16 pictures were selected by the invited experienced product designers to create a comprehensive pool of 66 proposed pictures. Design experts were asked to select six key image adjectives, which included healthy, environmentally friendly, sustainable, natural, simple, and ecological for describing images of the LOHAS, from the vocabulary pool collected by general respondents, LOHAS representatives, and designers. Next, 219 LOHAS subjects were required to carry out a semantic differential assessment of each of the 66 proposed pictures with the six key images, and then two types of analyses on the collected data from the semantic differential assessment. Through mean analysis and grey correlation analysis, the recommended pictures representing LOHAS or six key adjective images were selected. The research results put forward three database application models. The results of this study are expected to be used by designers, users, manufacturers, and educators to help improve product design efficiency in the future.
Highlights
One of the goals that designers strive for is to integrate positive emotion into product design, because it can stimulate consumers’ motivation to purchase
By taking the Lifestyles of Health and Sustainability (LOHAS) image as the research object, this research included the following steps: (1) asked representatives of LOHAS and designers to extensively collect pictures and image adjectives relevant to the LOHAS image; (2) invited experts with design experience to choose pictures as stimuli and key adjectives as scales, from the above collection, which are more relevant to the LOHAS image; (3) recruited LOHAS subjects to conduct the semantic differential (SD) assessment on the selected stimuli with the selected scales; and (4) selected suitable pictures for expressing the image of LOHAS or the key LOHAS
The valid 219 LOHAS subjects selected from 290 volunteers demonstrates that 75.51% of the volunteers can be classified as LOHAS consumers in this study
Summary
One of the goals that designers strive for is to integrate positive emotion into product design, because it can stimulate consumers’ motivation to purchase. Goatman, and Khangura [1] pointed out that positive and joyous emotions are one of the key points for product design. Lauer and Pentak [2]. Claimed that in the design process, implementing the proper method or tool helped create a successful design. Green and Bonllo [3] stressed that a proper design process and method helped define ideas and make decisions. Design methods help to stimulate design thinking, obtain diversified design inspirations, and assist designers’ understanding of the available design elements.
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