Abstract
This study determines how information technology impacts selected retailers’ overall financial productivity. To measure the impact of information technology on productivity in the retail industry, a purposive sample of five retailers’ technological innovation and financial performance was collected and analyzed. Five retailers were selected from a list of the most prevalent retailers in the U.S.: Starbucks, Target, Verizon Wireless, Ulta Beauty, and Build-A-Bear Workshop, Inc. The linear regression with analysis of variance performed revealed a weak or insignificant relationship between information technology usage and productivity as measured by retailer revenue.
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