Abstract

The topical issues of mutual influence of the newest technologies and the ecological trend in contemporary art are researched. The historical overview of the relationship between scientific and technological progress and the evolution of artistic practices in the art of the twentieth century is made. It was found that these processes were synthesized. The concept of ecological art is outlined, as well as contemporary art projects representing this art trend. The influence of the newest technologies on the strengthened dynamics and the establishment of eco-style is analyzed. In particular, the tendency of cooperation of large corporations and artists for the implementation of greate environmental art projects is described. In general, the issues are considered from the two main perspectives: eco-style as counteracting technologies and digital technologies as the means of creating environmental projects with a powerful social message.

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