Abstract

Abstract In the economic theory, competition is considered to be a fundamental principle of the free market. Due to the competition, customers get lower prices, better service quality, more and more choices. The competition in the real estate market is a very important factor in its development. Buying or selling real estate is often one of the most important financial transactions, which require the purchaser. With the reference to the above, the participants of the real estate market need to analyse a number of transactions and do a detailed understanding of the market before making a decision and finding a deal that meets all the expectations which will not be diverging significantly from remaining offers functioning in the given area of the market. The phenomenon of competition is very advantageous for buyers of a real estate, because it shows a wide range of various possibilities which one should consider before making a final choice. Times of crisis trigger a tendency of the growing competition in the property market, what results in a decrease in real estate prices. This article brings up the issue of price and non-price competition on the real estate market and the influence which it exerts on the decision of the purchaser. The aim of this paper is to present the phenomenon of the competition at three levels (levels), by examining what relationship occurs between the entities functioning on the market, what occurs between entities and objects, and how the entities, i.e. individual real estate, compete with each other. This study will be conducted with methods of statistical analysis of the market, however Herfindahl-Hirschman Index will be used to measure competition on the local real estate market.

Highlights

  • A large supply of housing with limited effective demand caused exacerbating competition on the property market

  • The aim of this paper is to present the phenomenon of the competition at three levels, by examining what relationship occurs between the entities functioning on the market, what occurs between entities and objects, and how the entities, i.e. individual real estate, compete with each other

  • Companies operating in the real estate market are trying to get customers in a variety of ways, for example, they expose their brand hoping that the knowledge of the company on the market, developed in recent years will help them in the current sale, the developers often do not reveal the price of the given property, which may result in the larger number of inquiries and, help to establish contact with a potential buyer

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Summary

Introduction

A large supply of housing with limited effective demand caused exacerbating competition on the property market. The Internet is an important tool in the real estate transaction, thanks to which it is possible to reach buyers and sellers directly. It is through the websites, we learn about the planned or carried out investments, as well as about offers of the purchase or the sales of a real estate. Companies operating in the real estate market are trying to get customers in a variety of ways, for example, they expose their brand hoping that the knowledge of the company on the market, developed in recent years will help them in the current sale, the developers often do not reveal the price of the given property, which may result in the larger number of inquiries and, help to establish contact with a potential buyer. Due to the limited quantity of transactions and the large capital, the impact of anti-competitive activities in the sector may have greater value than in most other sectors of the market

Meaning of competition in the real estate market
Competition between market participants
Competition between properties
Findings
Conclusion
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