Abstract
The search for excellence in business is not enough. First a company has to survive before it can become excellent. Competition in the marketplace is a form of warfare. Twenty centuries of military history have produced principles of warfare that business executives can adapt for use in today's competitive environment. The Chinese have a “Society for the Study of Ancient Management Thinking.” Japan's success after World War II, they explain “a little bitterly”, owes much to its study of ancient Chinese wisdom, particularly Sun Tzu'sThe Art of War, which the Japanese use as a treatise on market strategy. Businessmen must use all the tools available to them to survive and prosper.
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