The Present Situation, Problems and Policy Suggestions of the Development of Heze E-commerce

Abstract

At present, our country's economy has developed to the key period of transformation and upgrading. The main task of the current economic is to work to excavate the economic growth point and cultivate new kinetic energy. The rural areas are faced with dual tasks of economic and social transformation. "The Nineteen Congress of the People's Congress" report puts forward the strategy of "Implementing Rural Revitalization", which requires the priority of agricultural and rural development and accelerate the modernization of agriculture and rural areas. In order to find the breakthrough point of rural revitalization, the author has been engaged in a lot of field investigation and research for many years. Through the practical experience of the development of electronic commerce in various places, the author summarizes the role and law of e-commerce to the rural economy and social development. Through field investigation and visit, this paper combs the current situation of the development of electronic commerce in Heze through case study, summarizes the experience of Heze in the process of e-commerce development, which has an important inspiration for the development of rural e-commerce in other areas. In the course of the investigation, there are also some problems in the development process of Heze rural e-commerce, such as the lack of competitiveness, lack of talent, the difficulty of enterprise financing, etc., and put forward four policy suggestions to promote the transformation of traditional enterprises, cultivate the leading enterprises of Internet business, and encourage financial innovation.