The Pragmatics of Media and Identity Politics

Abstract

Politics of identity and social media have essential impacts on the public discourse. Analyzing the use of social media by different groups of people and how it changes people’s identity recognition and linguistic behaviour is essential for scholars to predict the future rhetoric environment of social media and the development of linguistic behaviour. To further understand social media users' self-identity and linguistic behaviour, this study used social research and digital image analysis to find the relationship between people's self-identity and factors affecting their interest perception, moral attitude, cognition, and emotional structure. Individual characters such as gender, age, education background, cultural background, and value orientation are also considered in the analysis. The study found the common social perspective on politics, culture, and public policies to be crippled or even crumbled. Under the catalysis of such division, the use of language makes itself the warm bed for the extreme evolution of confronts of identity interests and opinion contradiction. Therefore, the transformation and integration of diffident perspectives and the possibility of reshaping language communication bring new hope to public culture.