"The Power of Words in Big Data: Ngrams, Mega-Text Corpora, and Computer-Automated Text Analysis"

Abstract

This symposium explores the All Academy Theme, the Power of Words, as a methodological tool for management scholars and practitioners. While management research has always relied on text analysis tools, recent advances in the availability of big text-driven datasets, computing power and semantic analysis software open up extremely valuable new research avenues. The proposed symposium’s papers showcase the use of various new tools and techniques for text analysis, including Ngrams, mega-text corpora, semantic networks and sentiment analysis. The symposium discusses the methodological implications of using semantic analysis in future management research. Additionally, the symposium’s papers also focus on the substantive role of words in organizations, making theoretical contributions to the study of scandals, diffusion, categories, and institutional theory. Finally, the symposium also calls attention to the practical implications of semantic analysis for managers. Age Dependence in the Mortality Rates of Business Techniques: A Survival Analysis Presenter: Sungyong Chang; Columbia Business School Glocal Diffusion of Business Techniques Presenter: Ivana Katic; Columbia Business School Category Shifts and Organizational Sensemaking in the Service Design Industry from 1997- 2013 Presenter: Mark Thomas Kennedy; Imperial College Business School Presenter: Eva Kirschberger; Imperial College London Scandal Semantics: Using Text Analytics to Uncover Contaminating and Purifying Media Narratives Presenter: Timothy R. Hannigan; U. of Oxford Presenter: Joseph Porac; New York U. Presenter: Jonathan Bundy; Pennsylvania State U. Presenter: Scott D. Graffin; U. of Georgia Presenter: James B. Wade; Emory U., Gozuieta Bus Sch