Abstract
This scientific article explores the characteristics of modeling product innovations in virtual corporations that operate in online environments (without physical offices). The authors note that the proliferation of virtual reality and artificial intelligence in modeling product innovations for virtual corporations holds great potential. According to the provisions outlined, the article aims to determine the potential of virtual reality and artificial intelligence in modeling product innovations for virtual corporations. The research demonstrates that while the key characteristics of effective product innovations for virtual corporations are shaped by advancements in information processing, organizational dynamics, and the development of production systems, virtual reality, and artificial intelligence tools create the potential for their modeling. The practical significance of the research lies in expanding the knowledge about the impact of VR and AI tools on the processes of modeling product innovations and in shaping opportunities for developing strategies for their effective utilization.
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