Abstract
The purpose of the article is to theoretically study the global automotive industry as an object of tourist interest. The methodology is based on scientific and special research methods. The used methods were analysis, synthesis, systematization, classification, generalization of economic and methodological literature as well as and scientific publications. The scientific novelty of prerequisites and directions of tourism potential realization studying for the global automotive industry is to formulate proposals and outline prospects for further development of the relevant tourist destinations. Conclusions. The article considers the factors that determine the interest in cars and, consequently, their potential attractiveness for tourist development such as the main forms of potential of automotive industry products in tourism realization; relevant examples of the most popular destinations among tourists are provided; the main directions of increasing the tourist attractiveness of automotive products are characterized such as the groups of potential consumers; outlines further prospects for tourist development of the world automotive heritage.
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