The potential of communication failures of the interpretation of emoji in the context of intercultural communication

Abstract

The object of the article is the Internet communication using emograms. The subject is the peculiarities and diffi culties of the interpretation of emoji in the context of intercultural communication. The purpose of this study is to investigate the possible misunderstandings during the communication using emoji. Methodology comprises of such methods and procedures of dialectal analysis as: comparative, descriptive, method of linguistic analysis. The fi ndings present the confi rmation of the main thesis that, despite their explicitness, emoji have a great potential for intercultural communication failures. The practical value consists in the relevance of the investigation for further studies of the theory and practice of translation from and to the language of emoji, of the nature of such language, and for analyzes and prognostication of the communication trends in general and using information technologies in particular. As the result we can make the recommendation for the possible solution of the identifi ed problem: all emoji should be unifi ed, regardless of platform and device, in order to improve mutual understanding between users.