Abstract
Use of Arabic language is seen as to play its role in Malaysian tourism industry. It is common that Arabic is the language of communication for Arab tourists with tourism agents and members of the public such as taxi drivers, traders, security officers and so on. The objective of this study is to evaluate the potential of Arabic language in Malaysian tourism industry. This study used both quantitative and qualitative using questionnaire and interview instruments. As for the quantitave data, the sampling technique involves 10 tourists whereas for the qualitative data an officer from the Islamic Tourism Center was interviewed. It was found in this study that the potential of Arabic language in the tourism industry was most encouraging. The number of the Arab tourists coming to visit is seen to be increasing if related information thas was needed by the tourists can be introduced in Arabic such as in the form of brochurers and signboards as well as television programmes. Besides, Arabic language was expected to be able to create job oppotunities for the local people and subsequently to be able to increase the national economy. DOI: 10.5901/jesr.2013.v3n7p490
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