Abstract
In the digital age, the creative economy has emerged as a critical driver of economic growth, innovation, and job creation. The creative economy, encompassing industries such as design, art, media, and entertainment, plays a crucial role in economic growth, cultural expression, and social development. With the emergence of artificial intelligence (AI) technologies, there is a growing opportunity to leverage their potential to drive sustainable innovation and entrepreneurship within the creative sector. This chapter begins by providing an overview of the creative economy and its significance in sustainable entrepreneurship. Drawing upon the capabilities of AI, we discuss potential future applications that can foster sustainable entrepreneurship within the creative economy. It explores how AI can assist in optimizing supply chains, enhancing product design and development, enabling personalized customer experiences, and supporting sustainable marketing and distribution strategies. Furthermore, we also discuss the potential of AI in providing personalized recommendations, generating innovative ideas, and predicting consumer preferences. It highlights the transformative role of AI in driving creativity, innovation, and inclusive creative economic growth, paving the way for sustainable and resilient entrepreneurship in the future. By exploring the potential future trajectory of AI in fostering sustainable entrepreneurship within the creative economy, this chapter provides insights and recommendations for entrepreneurs, policymakers, and stakeholders in the creative industry.
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