Abstract

Nowadays, there has been a significant shift on how the children think. Children seem to be forced to get mature early. Therefore, both parents and the media have a very important role to deal with this situation. One way to promote education by the media is through movie. The movie of Riwayat Kisah Nabi Muhammad SAW (Muhammad: The Last Prophet) is an animated movie directed by Richar Rich uploaded in YouTube; Kartun Movie (YouTube Cartoon Movie). This study aims to study the portrayal of Prophet Muhammad as the role model for children. Qualitative research method is chosen for this research with the approach of critical discourse analysis proposed by Van Dijk. This research studies the role model in the movie “Muhammad: The Last Prophet” from dimension of text, social cognition, and social context. This research finds that children under the age of 12 are susceptible to the negative effect of the media. The movie “Muhammad: The Last Prophet” portraits Prophet Muhammad with the characteristics of a good role model, in which will help to build children’s thought better compare to love stories that focus only on profit maximization.

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