Abstract
For populist leaders, naming is an important political tool, helping them to consolidate their leadership while harming the legitimacy of their opponents. The article offers a theoretical framework explaining populist tactical uses of naming; how they name and misname their opponents. The explanation locates the naming tactics within the overall populist framework as a thin-centered ideology. The following three naming tactics are described and analyzed: (1) coining ridiculing nicknames, (2) appropriating existing nicknames, and (3) avoiding the opponent’s name. To substantiate the theoretical arguments, we discursively analyze these three tactics, as were employed by the former US president, Donald Trump, the prime minister of Israel, Binyamin Netanyahu, and the president of the Russian Federation, Vladimir Putin.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
