Abstract
This chapter analyses the representation, production, and reception of Malaysian fan parody videos of Oppa Style. It discusses three categories of Malaysian Gangnam Style parodies that deal with politics, sex, and gender. The subjects of parody typically include Malaysians' love of food, obsession over technological gadgets and expensive cars, idealised representations of gender, the nation's social diversity and cultural hybridity, and its uneven chaotic modernity. The regional identities are implicitly based on a dialogical relationship with the nation, represented by the cosmopolitan multicultural production that takes Kuala Lumpur as its centre. The super kampung is a metropolitan multicultural hybrid place where cosmopolitans and villagers mingle or live side by side and where hybrid cultures spawn. Ultimately the discourse of Malaysian unity transcending racialisation takes priority over regional identities as most Malaysians value multiculturalism. Racialisation is entrenched in Malaysian society, and Malaysians continue to be divided according to ethnicity and religion in multiple structured and systemic ways through ethnic politics.
Published Version
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