Abstract

The article analyzes the formation of the modern ethnic design structure under the influence of certain ethno-cultural components. The ethnic direction development in contemporary environmental design is considered as an indicator of the various cultural zones’ uniqueness preservation, with the subcultural identity components’ inclusion in its structure, which allow preserving individuality in the cultural globalization space.The creative environment of ethno-design contributed to the definition of the traditional “pole architecture” of nomads as a creative source for the Lagan tourist base design during the pre-project analysis. Based on the example of our own design - project, design means analysis of the ethnic design structure’s components.The article provides a comparative analysis of this area development in the Russian practice of environmental design. The article defines Russian ethno-design as a new scientific direction, examines the fundamental principles of designing regional cultural and tourist sites of ethno-design in the unique ethnic traditions’ context. The formation of ethnic design structure under the influence of nomadic architecture traditions is analyzed. The creative position of ethnic design in the world today is determined by transforming the cultural images of the past in a new context. The importance of ethnic design in shaping the region’s image for ethno-tourism is considered.

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