Abstract
AbstractThis article challenges the paradigm of untrammelled consumer pleasures in the Georgian era by exploring the various motivations for disengagement from the dominant social codes of polite consumption. It examines the use of the terms ‘austere’ and ‘austerity’ in Georgian print culture, and the censure that resulted from being thus described. The religious and philosophical underpinnings of austerity as a stand against dominant modes of Anglicanism are considered, concluding with a case study of the fashionable physician George Cheyne, whose struggle to control his own obesity led to the formulation of a medical and dietary solution to over‐consumption.
Published Version
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