Abstract
Interviews with representatives of the football authorities and two with directors of Football League clubs demonstrate how they understand the female fan experience and typical female fan practices. Carrie Dunn’s intent was to examine what information clubs and authorities have about the experience of female fandom, how they market (or plan in the future to market) football fandom to females and the strategies they have in place to combat sexist attitudes in the game in order to present it as a sport that is open to men and women; but the responses show that sexism is deeply embedded in the sport and its structures.
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