Abstract
The derogatory label “Koreaboo,” used to stigmatize Korean popular culture fans, suggests Korean media's movements are treated as a contaminant rather than a welcome presence. In this research project, I conducted focus group research and analyses of Reddit threads to understand the ways women fans of color in this study interpret and navigate taste hierarchies that mock women's interests in celebrities and texts from a racialized Asian nation. Korean popular culture fans of color reject “Koreaboo” for themselves, but they project the label onto “bad” White fans, who are perceived as having inappropriate fannish interests that deviate from popularly held standards of intercultural and interracial fan interest. The self-disciplining within fandom distances itself from the Western patriarchal gaze by re-directing its focus. Even when fans of color seek Korean media to escape White hegemony and heteronormative patriarchy, they internalize and react to its gaze in their fan practice.
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