Abstract
This chapter explores the foundations of humanistic businesses. It presents a three-pillar approach based on successful business cases and qualitative research, including CEO and stakeholder interviews. The key pillars for humanistic businesses and leadership are a higher purpose, innovative management, and authenticity. Deep listening is also highlighted. The chapter provides practical guidance for SMEs to improve engagement, motivation, and competitiveness, emphasizing soft skills like humility and sensitivity. It's a resource for purpose-driven business networks like conscious capitalism and b-corporations, showcasing essential pillars and skills for impactful businesses and leaders. The research's uniqueness lies in its ability to translate humanistic management into challenging regions, like Colombia's VUCA area, affected by violence, displacement, and poverty over 25 years, offering practical hope and insights for global implementation.
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