Abstract
Internet memes are a significant component of online discourse on the social web in the late 2010s. Cherry explores the ways in which viewers of Twin Peaks: The Return make and make use of memes in their discussions and analysis of the series on Facebook, Reddit, and Twitter. This analysis explores the creation and use of memes to communicate affective responses to the text, the processing of possible meanings of the text, the expectations raised for the series or for particular episodes, recognition of the creative process with respect to David Lynch and Mark Frost, and the positioning of the viewer vis-a-vis both the text and the wider community. Cherry concludes with a discussion of memes in the context of fan production, specifically fan art.
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