Abstract

The currency of today’s social media is influence. The influence is any action or reaction by which you can drive your thoughts on people’s mind through social platforms. Internet memes are getting very popular in today’s generation. With the rise of technology and technological devices, the ability of concentration of young minds has drastically reduced. In a typical case, the classroom-based teaching tools like blackboard, PPT, videos are no more appreciated by the newer generation. This is because today's generation is practical oriented and wants skills to acquire and do not want traditional teaching which enforce memory rather than knowledge. They want class-room-based teaching methods to be innovative. Looking at the popularity of the memes, the paper shares and experiences of use of internet memes from existing papers available on the internet. Based on the available literature survey, the two research questions were formed in order to examine the perception on memes in student’s mind. The survey of 201 student population is statistically analysed and hypothesis testing was also conducted. It is over-served that students are more positively agree to use of memes in classroom teaching. Another viewpoint in this paper is the use of memes are incorporated in test papers. The acceptance of inclusion of memes in mid-term test papers proves that learning through memes is now new normal in today’s generation.

Highlights

  • The usage of the internet is increasing day by day

  • Use of internet memes cannot be considered as an innovative pedagogy, neither can it be used as an alone pedagogic tool

  • Memes can rather be seen as supplementary tools with some other pedagogic tools like video-based learning, flipped classrooms etc

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Summary

Introduction

According to the statistics given in [1], Till the year 2017, there were a total 3.9 billion Internet users worldwide, which has increased to 4.5 billion in 2020. Communication has tremendously increased in one special form in today’s generation, we often call them “Internet memes”. It consists of a combination of funny images and texts that allude to specific situations, cultural references, or interest groups, through quick commentary, mood expression or plain mockery, memes point to the existence of a series of communication codes of great reach that are, used locally and in different languages. Within a less period it has become popular among the younger generation and today memes are even used widely in a variety of fields like advertising and marketing, politics etc. [9][18] [19][20][21]

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