Abstract
CHEAP AND PLENTIFUL, water was for centuries a manufacturing tool that industry took for granted. But population growth, globalization, and climate change are shepherding in a new water-constrained era. Good, clean water just cannot be replaced—and it is getting harder to come by. For big industrial companies such as Dow Chemical and General Electric, water presents both an operational challenge and an opportunity for growth. As manufacturers, they must manage their physical operations in a way that conserves and reuses water. As suppliers to other manufacturers, they are investing in new technologies to take advantage of the evolving demand for water treatment chemicals, services, and equipment. Manufacturers have been keeping a keen eye on rising energy prices; their concerns about water, in contrast, are turning more and more to the risk of running out. “Everyone shares this water model where it’s cheap, cheap, cheap—then unavailable,” says Scott Noesen, director of sustainability and business integrat...
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