Abstract
Abstract The spectacular growth of the Marlborough (New Zealand) vignoble since Us establishment in 1973 is examined in terms not only of environmental conditions but of the particular and often personal circumstances involved in decisions to establish vineyards and wineries. The structural diversity of the industry is considered, from small independent producers to nationwide companies with international connections, together with the course of events and the region's limited involvement in and rapid re‐expansion since the ‘vine pull’ schemes of the 1980s.
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