The Organic Product Consumer Profile of GAP-Şanlıurfa Province of Turkey

Abstract

The chemicals and agricultural pesticides are being increasingly used in food productions. The both human health and the environment were negatively affected from their excessive and uncontrolled usage. This situation has become a source of worry for consumers especially for those who have children, older people, pregnant women and health problems in their family. Accordingly, there is an increase of the consumption of organic products globally. In this regards, it is necessary to know expectations and the profile of the consumers, in order to meet the supply and demand. It is aimed to determine the profile of organic consumers who are living in Sanliurfa province of Turkey by this research. The main source of this research comes from the organic product consumers who were selected by simple random sampling methods and interviewed face to face. According to the results, 73% of the consumers are between 30-60 years old, 67.5% of them married, 69.4% of them male, and 89.5% of them has higher education levels, average number of household is 4.2 and 46.3% of them working in private sectors. More than half of the participants know the organic products logo and they follow publicity mainly from internet by 41.4%. These results will be helpful for producers and policy makers about the planning of the organic products based on the consumers.