Abstract
The paper is a theoretical overview of the opposition between the “own” and the “other” at the metalinguistic level of cross-cultural communicative acts. The topic is discussed within the theoretical frameworks of Translation Studies, Cultural Semiotics and Pragmalinguistics. Special attention is paid to the concept of intentionality in the process of delineating the “own” from the “other”, which in its turn is viewed as a culture-bound phenomenon emerging on the cross-cultural discourse level through culture-bound elements.
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