Abstract

Cultural semiotics, as a unique theoretical framework, provides a profound way of thinking for the dissemination and interpretation of culture. This article takes the Dabao'en Temple in Nanjing as an example and explores its application in cultural and creative development from the perspective of Buddhist cultural semiotics theory. As a representative heritage of Chinese Buddhist culture, Nanjing Dabao'en Temple contains rich cultural symbols such as religion, history, and art, which is of great significance for cultural and creative development. Firstly, the research value of cultural semiotics in the development of Buddhist cultural creation was explored. Secondly, it explores how the elements in Da Bao En Temple, as cultural symbols, can be reconstructed in modern society to meet the aesthetic and needs of contemporary people. Through the artistic transformation of cultural symbols and other means, Da Bao En Temple has been able to radiate new vitality in cultural and creative products. In addition, this article also analyzes the strategies used in the design process of Da Bao En Temple's cultural and creative products. Through in-depth research, it can not only help Dabao'en Temple's cultural and creative products better achieve cultural dissemination, but also provide useful reference for the development of other similar cultural heritage. In summary, this article explores how cultural symbols can radiate new vitality in contemporary times by studying the application of cultural and creative development based on the theory of Buddhist cultural semiotics in the Dabaoen Temple in Nanjing. This not only helps to promote cultural inheritance, but also provides useful references for the sustainable development of the cultural and creative industry.

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