THE OPPORTUNITIES TO INCREASE THE ADDED VALUE AND EMPLOYMENT IN NON-AGRICULTURAL SECTORS IN RURAL AREAS

Abstract

The article analyzes European practices and issues in the field of rural entrepreneurship in the context of poverty reduction, in order to justify ways to increase value added and employment in non-agricultural sectors of rural areas and create a comprehensive mechanism for realizing the right to quality and adequate food for all. An analysis of the dynamics of the number and share of people employed in agriculture in the world and in Ukraine was carried out. The essence and types of non-agricultural activities are established. It is proposed to implement a decent rural employment program (DRE) in strategic rural development planning, which includes four stages of strategic planning: analysis of the problem and stakeholders, identification of desired impacts and beneficiaries, development of a chain of results and selection of strategies and programs; monitoring and evaluation systems development. The most vulnerable groups in rural areas and the general problems they face are summarized. Examples of activities aimed at increasing DRE within the framework of the Decent Work Agenda pillars are provided, including a number of priorities based on: job creation and enterprise development (level I); social protection (level II); standards and rights at work (level III); and also governance and social dialogue (level IV).