Abstract
The Online Production and Commodification of Gender Variant and Sexuality Diverse Young People
Highlights
This paper is concerned with the commodification of invisible audience labour by social media platforms such as Facebook
Drawing on findings from focus groups, digital stories and a National Australian on-line survey with gender variant and sexuality diverse young people, we examine the invisible digital labour users/consumers perform when negotiating and choosing identities online
Performing unpaid digital labour that has an economic dividend for businesses that capitalize concepts of leisure, freedom, privacy, entertainment and connectedness; In 2014, Facebook (USA) has expanded the gender options available on the user profile page from three to 52 (Facebook, 2013)
Summary
This paper is concerned with the commodification of invisible audience labour by social media platforms such as Facebook. Drawing on findings from focus groups, digital stories and a National Australian on-line survey with gender variant and sexuality diverse young people, we examine the invisible digital labour users/consumers perform when negotiating and choosing identities online.
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