Abstract

Enterprise Social Media Under the Pretext of Voluntariness - An Unexplored Dimension of Digital Labor

Highlights

  • Enterprise Social Media (ESM) have become increasingly popular over the last 5 years and promise to increase knowledge sharing, facilitate global collaboration and simplify work through quicker access to information

  • When implementing Social Media in corporate settings, employees are often reluctant to use such new platforms and only little is known about the actual adoption and use of ESM in corporate environments

  • The online ethnographic work consisted of participant observation on the platform where I actively contributed to the content created on the ESM platform, and started and participated in existing conversations online

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Summary

Introduction

Enterprise Social Media (ESM) have become increasingly popular over the last 5 years and promise to increase knowledge sharing, facilitate global collaboration and simplify work through quicker access to information. The existing literature on digital labor has demonstrated that often individuals are willing to expense efforts and time to participate and contribute to Social Media platforms without any monetary compensation [3,4]. For many Social Media users the mere participation, socialization and the chance of building up a reputation online are reward enough [1]. Encouraged by such voluntarily given online activity, corporate managers often expect that employees will start to actively utilize ESM in addition to their daily work, without critically reflecting that using Enterprise Social Media requires both time and effort on part of the employee that is neither listed in job descriptions nor performance targets. I propose that this adds a new dimension to the digital labor literature, which so far has not yet explored the effects of Enterprise Social Media in relation to digital labor

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