Abstract
The issue of antimicrobial resistance (AMR) is a focus of the World Health Organization, which proposes educational interventions targeting the public and healthcare professionals. Here, we present the first attempt at a regionwide multicomponent campaign in Sicily (Italy), called “Obiettivo Antibiotico”, which aims to raise the awareness of prudent use of antibiotics in the public and in healthcare professionals. The campaign was designed by an interdisciplinary academic team, and an interactive website was populated with different materials, including key messages, letters, slogans, posters, factsheets, leaflets, and videos. The campaign was launched in November 2018 and, as of 21 December 2018, the website had a total of 1159 unique visitors, of which 190 became champions by pledging to take simple actions to support the fight against AMR. Data from social media showed that the audience was between 18 and 54 years of age, with a high proportion of female participants (64%). Interestingly, the LinkedIn page received more than 1200 followers, and Facebook 685 followers. The number of actions taken (pledges) by the audience was 458, evenly divided between experts (53%) and the general public (47%). Additional efforts are needed to reach more people, thus future efforts should focus on further promotion within the Sicilian region to sustain the engagement with the campaign.
Highlights
Antimicrobial resistance (AMR) is the ability of microorganisms to become increasingly resistant to an antimicrobial to which they were previously susceptible [1]
In this paper we present the planning and setup of the “Obiettivo Antibiotico” Campaign to raise awareness of prudent use of antibiotics in the public and healthcare professionals in Sicily
The “Obiettivo Antibiotico” Campaign was designed by an interdisciplinary academic team of public health epidemiologists, sociologists, IT, and communication experts, integrating computer science and social sciences for public health: the so-called computational health science approach [16]
Summary
Antimicrobial resistance (AMR) is the ability of microorganisms to become increasingly resistant to an antimicrobial to which they were previously susceptible [1]. The process of AMR is a natural phenomenon but the inappropriate use of antibiotics accelerates the emergence and spread of resistance [1]. AMR is a serious threat to public health and infections caused by antibiotic-resistant. Res. Public Health 2020, 17, 3077; doi:10.3390/ijerph17093077 www.mdpi.com/journal/ijerph
Sign-in/Register to view highlights & summary 
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call