Abstract
ABSTRACT The article researches the Russian Night Wolves Motorcycle Club from the perspective of the sharp power concept. It is argued that NWMC serve as a proxy for Russian sharp power, playing the role of messenger for pro-Kremlin propaganda in European countries through Victory Roads events. Using a mixed-methods Google Search data and media content analysis, the article analyzes the effectiveness of the Victory Roads events as a sharp power propaganda tool. It provides evidence that the physical presence of NWMC is indeed a powerful tool of Russian sharp power, increasing interest among the targeted population and creating long-lasting political impact.
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