Abstract
How can we foster ethical professional behavior in communication students? In order to answer this question, this article describes how a TV series was used in university teaching as a learning tool. This article consists of three sections: first, university teaching is presented as the context and professional ethics as the curricular space where the proposal is developed; second, we show why the use of TV dramas, besides motivating student interest, facilitates the acquisition of knowledge, skills, and ethical attitudes; third, we describe the use of a TV series, The newsroom, in the classroom and some testimonies that demonstrate the effectiveness of the strategy for the understanding of the subject content.
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