The new way to market healthcare

Abstract

Integral to the nurse’s role as a healthcare professional is the requirement to try to improve people’s awareness of cancer. As Beverly Baxter and Carolyn Wyatt point out on page 19, such public health promotion is stated explicitly in the nurse’s Professional Code of Conduct (Nursing and Midwifery Council 2002). Ms Baxter and Ms Wyatt share their experiences of planning, piloting, testing and implementing a public awareness campaign about the early signs and symptoms of cancer aproject that has met with success where earlier attempts to engage the public had failed.