Abstract
Faced with an environment of constant technological change, how can we as marketing educators equip our students to deal with the impact of new communication and information technologies on marketing practice and research? The teaching innovation described here, the New Tools Briefing, provides an active learning exercise which engages students in researching and evaluating new communication and information technologies. The delivery of the exercise, as part of a third year undergraduate marketing course, is outlined in detail and methods used to assess the innovation's effectiveness are discussed.
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