The New Retail Mode of Superstores in the Internet Environment

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With the development of the Internet, the new electricity industry rapid rise retail industry is breaking through the traditional model, trying to offline real economy combined with online sales channels, and rely on the virtual store for operating singly traditional electricity due to the lack of communication channels, in the face of a lack of traffic, its system problems such as difficult to adapt to market demand. In the context of new retail, this paper summarizes the changes made by several influential retailers in the current industry to cope with the development of the Internet by referring to the literature, analyzing the representative businesses and obtaining their characteristics, to provide reasonable suggestions for the development of the new retail model and promote the expansion of market scale.