Abstract
This paper explores how Contemporary Christian Music (CCM) forges neoliberal subjectivities. CCM, popular music featuring evangelical Christian lyrics, is one of the most widely consumed forms of commercial entertainment for America’s 70–80million white evangelical Christians. I argue that by synthesizing evangelical individualism and an insular community ethos, the everyday practices of CCM help constitute particularly neoliberal senses of self and power relations with others. These ostensibly apolitical subjectivities sustain neoliberal ventures such as the reinvention of the Social Gospel through Christian non-governmental organizations (NGOs). As well as demonstrating the role of religious and musical practices in cultivating neoliberal subjectivities, CCM helps illuminate neoliberalism’s fractures, dynamism, and multiplicities.
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