Abstract
Drawing from social location and the uses and gratification approach, the purpose of this study is to examine the reasons Christian music listeners engage with different types of Christian music. Specifically, we examine how social location influences listeners' relationship with racialized Christian music, namely Contemporary Christian Music (CCM) and gospel music. While both genres share a common focus—that is faith—they differ in musical styles and marketability. The gospel genre primarily targets the African American community, while the contemporary Christian genre casts a wider net, which includes primarily White listeners. Findings reveal that there are connections between focus group participants' background and needs. We explore the ways in which focus group participants experience, perceive and come to understand the gratifications they seek and gain when listening to CCM or gospel music.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
